Let’s talk about almost getting it right.

You know that feeling when you think you’ve nailed something, but then your gut whispers, "Eh, could be better." Yup, that happened to me last year.

I was looking at my business and realised… it was fine. It was ‘good enough.’ And that, sunshine, is precisely why I scrapped everything and started again. Because ‘good enough’ is just another way of saying, ‘I know this can be better, but I’m settling.’

Not here. Not anymore, and not with my brand.

So, On Brand Marketing was born. We’re all about ditching "meh" for "hell yes" and making sure your brand, website, and marketing actually work for you.

We’ve refined our business, and we know we may not be for everyone! But if your goal is to build your business and use digital, we’re here for it.

Now, let’s call out the Elephant in the room….

This email has come out of the blue. It’s been a while since I’ve reached out to you, so we love real talk. In each edition of Be On Brand, we’re breaking down:

📌  Web Werk:  
Why your website might be pushing people away (and how to fix it)

📌 No Beige Brands:  
How to make sure your brand stands out (without shouting)

📌  Ads, Algos & Audience:  
The sneaky social media trends that are actually working

📌  Spotlight:  
The brands & people who are absolutely killing it right now

Let’s make your brand better than "good enough." Let’s make it On Brand!

🎯NO BEIGE BRANDS

Make Your Brand Unforgettable

The biggest mistake I see? Brands blending in. You’re not here to be another option—you’re here to be the only choice.

Branding isn’t just about a cool logo or a trendy colour palette. It’s the strategy behind how your business feels—how people recognise and connect with you before they even read a word.

The best brands aren’t just seen; they’re felt.

Here’s a quick brand audit you can do right now:
✅ Can people describe what you do in one sentence?
✅ Do you have a signature look & feel that’s instantly recognisable?
✅ Is your message clear, confident, and not generic?
✅ Are you intentionally different from your competitors?

pachalight

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🔥 Liquid Death – Turned canned water into a cult brand through edgy, rebellious marketing.
🔥 Glossier – Built a beauty empire by leveraging community-first branding.
🔥 Patagonia – A brand that stands for something and sticks to it.
🔥 Oatly – Built a brand personality so strong, it disrupted an entire industry.

Branding is about strategy—knowing what to say, what to leave out, and how to communicate so people feel something when they see your business.

If you hesitated on any of those audit questions, it’s time for a brand glow-up.

💻 WEB WERK

Your Website’s  Scaring People Away

You have 3 seconds to convince someone to stay on your site. So if your homepage is cluttered, slow, or confusing? They’re gone.

Top 3 web mistakes you might be making:
❌ Too much text—People scan, they don’t read. Keep it clear.
❌ Slow load time—If your site takes longer than 3 seconds to load, 40% of visitors will bounce.
❌ No clear CTA—What’s the #1 action you want visitors to take? Make it obvious.

If you don’t have time (or patience) to overhaul your entire website, here are two easy-to-implement tools that can help:

📣 Framer – This AI-powered website builder lets you create sleek, modern sites without needing a designer. It’s perfect if you want full creative control without dealing with code. Just drop in your content, tweak the layout, and let Framer do the heavy lifting.

📣 Tidio – If your site lacks engagement, adding live chat or a chatbot can make a massive difference. Tidio integrates seamlessly with most platforms and helps capture leads, answer FAQs, and even automate customer service—all while you sleep.

Here is one of our favourite client website builds:

Your website should be an asset, not a liability. Need a site that actually works?. Let’s Talk.

🤖 ADS, ALGOS & AUDIENCES

Stop Wasting Money on Ads That Don’t Convert!

Running ads and not seeing results? The days of setting up a basic Facebook ad and watching the leads roll in are over. Platforms are getting smarter, people are getting smarter, and if your ads aren’t dialled in, you’re just funding Meta’s next yacht.

So try these simple strategies
🔥 Use hook-driven copy—First 3 seconds = make or break.
🔥 Leverage user-generated content—Raw, real videos convert better than polished ads.
🔥 Test, test, test—Small tweaks (like color, CTA wording) can 2x results.

So What’s Going On?

1️⃣ Your ad copy isn’t stopping the scroll. If your first few words don’t grab attention, people won’t even register your offer. A strong hook—one that speaks to pain points or desires—is everything.

2️⃣ Your targeting is too broad (or too niche). Gone are the days of hyper-specific audience targeting. Platforms like Facebook and TikTok now optimise based on engagement. If your audience is too small, the algorithm won’t have enough data to work with. Let AI do the heavy lifting.

3️⃣ You’re not testing enough. The best marketers don’t launch one ad and hope it works. They test variations—different hooks, images, CTAs—to find what actually converts. Small changes can 2x results.

Two Tools to Supercharge Your Ads

🛠Blaze.ai – This AI-powered tool helps you generate high-converting ad copy and visuals effortlessly. Instead of spending hours brainstorming ad creatives

🛠 TikTok Creative Center – If you’re running short-form video ads, this free tool helps you find trending content and ad ideas that are already performing well. Use it to model your next campaign after real data.