What’s your special talent? 💖

One member of my team has the ability to make everyone she comes into contact with feel special, no matter what’s going on in her own life.

I have another epic crewmember whose capacity to GSD (get s*&t done) is phenomenal, and our most recent team member has such an eye for detail and an ability to tune into what will work that she is worth her body weight in chocolate.

Wouldn’t you know it, all of these talents are incredibly valuable to this newsletter! 🎉 Together we share with you more of what’s happening and how to grow, so that you can focus on your business.

🎁 🔍 So let’s start unpacking….

First, we had celebrity influencers, then macro-influencers and micro-influencers, and now—hold onto your seats—AI influencers are the new kids on the block! 🤖

🤔 So should human models and influencers start updating their resumes?

With massive deals and sponsorships rolling and fashion houses and major brands like Prada, Dior, and Calvin Klein leading the way, it’s fair to say that AI influencers aren't going anywhere📍

👥 When you think about it:

These AI influencers are setting new boundaries. They're not limited by human quirks—they can speak multiple languages, adapt to brand needs on the fly, and let's face it, they don’t demand green M&Ms and moon-blessed water in their dressing rooms. 🌖

💰 For companies, partnering with an AI influencer can actually be more cost-effective than teaming up with a human with the same reach. And I’m betting there are plenty of companies willing to pay to use them on their campaigns. 🚂

🎙 Aussies love listening to podcasts!!

🦘 Australia is leading the way in podcast consumption. With 43% of Aussies over the age of 12 stating that they have tuned into podcasts over the past month and 33% saying that they have tuned in this past week!

🌍 In a world where short-form content is king and our attention spans are waning, Podcasting is the invaluable long-form content that you need and can be reused or repurposed for most people.♻️

I started working with Sophie several years ago for a local business on the Sunshine Coast and since then, she has built this epic podcasting studio and business. 🎧 I love that she has the capacity to coach, mentor and assist podcasters as well as record video as well as audio and take away all the production worries.

👉 If you’re looking for someone to help you create produce or start a podcast she’s my go-to. If the idea of a podcast is starting to blossom for you, check out all the resources she has to help you Get On The Right Track!

Get more of the core stats for podcasts HERE. And don’t forget to check out Sophie and her work below ⤵️ 

The Social Media Scheduling Tool That Blew Me Away. 👩🏽‍💻

🔄 After years and years and years of using another scheduling tool this week I've just changed over to Metricool, and here's why.

One of the main benefits is that you can easily manage and analyze all of your channels without having to spend a lot of time context-switching from one to another. It's cheaper than most of the platforms and is super easy to use

❤️ But what I love the most are analytics for each social media platform. You can instantly see what is working ✅ and even watch your key competitors and see what they are doing and use that as inspiration for your own channels.

🚀 The game-changer for me is that just by installing Metricool, I discovered that I have 10x the reach, the impressions and the clicks on Pinterest than I have on any of my other social media platforms! I never would have known that otherwise 🌌.

Get your Metricool account and thank me later ⤵️⤵️⤵️

AI Writing Tools That Make Content Easy

⏰ Have you ever felt like there aren't enough hours in the day to create the content your brand deserves? 

Then AI writing tools 🤖📝 will change the game for you.

These little tech wizards are like having a copywriter in your pocket, ready to pump out blog posts, social media updates, or even full-blown email sequences 📧.

✨ And the beauty of it? They're getting so darn good at it that it's sometimes hard to tell who wrote it 🤷‍♀️. But don't just take my word for it, give it a whirl and see what you think :

Here are some of the more popular AI writing tools for you to check out and explore 🛠️

If you're not harnessing the power of short video content to market yourself online, this is your time ⌛.

This isn't just a fad; in fact, it's the easiest way to increase your reach 📈.

🎬 You already know that short videos are shared into the marketplace above images, above carousels, and above any other creative element, so if you haven't transitioned to short-form video, this is your gentle reminder to get started 💥

☕ Short-form videos are like the espresso shots of the digital world: small but incredibly potent! Whether you're sharing tips, showcasing your products, or letting your creative juices flow, these bite-sized clips are your secret weapon for digital domination 💪.

🔍 If you're curious about how to lift your brand through video 🎬, take a little peek at what 'Video Brilliance for Your Brand' can offer you by clicking the link below 👇.

🦁 The San Diego Zoo's TikTok strategy is simple and effective, and the way that they are building their brand is amazing 🤩.

They have turned their TikTok page into a virtual zoo, with videos highlighting the lives of various animals 🦒 

💛 You can't help but want to keep watching. I love that we get to feed the animals, play with the animals, and be part of their everyday lives; it's beyond captivating and you just end up wanting more.

🎬 They also go a step further by bringing viewers behind the scenes and introducing us to some of their staff and the zookeepers.

Top Tip: What San Diego Zoo does really well is sharing behind-the-scenes content. It's a great way to increase engagement among your followers by making them feel like insiders in your community 👥.

@sandiegozoo

Happy birthday Neville! Pellet cake for everyone! 🥳🍰🦏