Hey you. We’re back and On Brand.

After a short pause and a big pivot, we’re showing up with sharper focus and a fresh direction. You’ll notice a new rhythm in this edition: we’re speaking more directly to the health + wellness businesses, but everything inside still applies to anyone building a brand with soul, service, and serious staying power.

Here’s what we’re unpacking in this issue:

🔁 Client Experience = Your Best Marketing Tool
Why retention, not reach, is the real growth lever — and how to turn happy clients into your loudest advocates.

💸 Sales Strategy Over Studio Chaos: Why hiring a manager too soon stalls your growth and how a Sales Manager (not just an ops one) changes the game.

🔥 Brand to Watch: TruFusion
A masterclass in community, clarity, and connection. This is how you sell more than just classes — you sell belonging.

🚫 Trends vs. Truth:
The hype is loud, but what actually works? Why staying grounded in fundamentals beats chasing the next shiny thing.

We’re keeping it real, keeping it useful, and keeping it On Brand. If there’s something you want to see in here, hit reply and tell us. This space is for you.

Let’s grow something that lasts.

⭐️ SERIOUSLY ON BRAND

The Best Marketing Will Always Be Happy Customers.

No ad or campaign can compete with the story of a client who feels seen, supported, and transformed. That kind of experience doesn’t just build loyalty, it turns your clients into the loudest advocates for your business.

Here’s the part most people miss: it’s not about doing more marketing. It’s about doing better service.

When you focus on experience, retention, and impact, your clients naturally become your marketing channel. They bring their friends, they tag you online, and they share your business without you having to ask.

How to put this into practice right now:

• Ask yourself: What is one small moment where we can go above and beyond for our clients this week?
  

• Track retention the same way you track leads. If people aren’t staying, no amount of ads will fix it.
  

• Create a straightforward way for clients to share their experience, whether that’s a referral link, a photo-worthy moment in your space, or a story that feels too good not to tell.

When you get this right, marketing stops feeling hard. Your clients become the proof, the story, and the strategy.

And that’s the kind of growth that lasts.

🎯CASHFLOW IS QWEEEEN

Why does it feel like your space is always buzzing, but the bank account still feels bare?

Here’s the reality most owners don’t want to admit: bringing on a studio manager too early is often a costly mistake. If you are not past $100K a month yet, you don’t need someone to shuffle timetables and tidy the day-to-day.

What you really need is someone with their eyes locked on growth. Someone who thinks about sales before anything else, because without new revenue, the wheels will eventually stop turning.

That’s the role of a Sales Manager. They’re not just there to manage; they exist to drive results.

In most studios, sales are everybody’s job … which really means they’re nobody’s job. Leads go cold, follow-ups get pushed aside, and profit stalls. When sales don’t have an owner, they don’t happen consistently.

Your next steps:

• Write down the one person who is currently accountable for bringing in new revenue.

• If no single name comes to mind, you’ve uncovered the gap that’s been holding you back.

• Decide whether to step back into that role yourself for now or hire someone whose sole focus is sales.

• Because profit doesn’t come from busyness, it comes from clarity and ownership and making sure sales are someone’s actual job.

📣 THIS IS SO ON BRAND

People Don’t Buy Classes, They Buy Connection

There are plenty of fitness studios out there shouting about their classes. But TruFusion has managed to stand out, and here’s why I like them.

They are punchy. Their messaging is clear, energetic, and a little bold.

“Whatever you’re into, there’s a class for that.”

Simple, but instantly inclusive. They don’t just sell a workout, they sell belonging. And that’s powerful.

TruFusion also understands variety. With over 200 fusion classes a week, they’ve built a model that removes excuses. Whether you’re a yoga die-hard, a kettlebell fan, or someone who wants to sweat in a heated room, there’s something for you. They’ve branded that mix as the “TruTribe,” which turns members into a movement.

People don’t join a gym for the timetable; they join for identity. TruFusion has nailed that by blending fitness, lifestyle, and community into one clear story.

Ask yourself this week: Are you just offering services … or are you giving people a reason to belong?

Because when you become more than a schedule, you become unforgettable.

trufusion

44K followers

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💥 BUILT TO DEMAND

Trends are like shiny objects for studio owners.

Every new thing that hits the fitness space comes wrapped in a promise: “This will change your life. This will double your numbers. This will be the thing you’ve been missing.”

Chasing every trend is exhausting, and it rarely creates the kind of long-term results your clients actually need.

I’ve learned to pause before I jump on the bandwagon and ask myself two simple questions:

1. Does this serve my clients? Will it genuinely make them stronger, healthier, or more consistent? If not, it is an easy no.
   

2. Will it matter in three months? If I’m still excited once the hype has cooled, then maybe it deserves my attention.
   

Here’s the insight for you: Studios don’t fall behind because they missed a trend. They fall behind when they lose focus on the fundamentals, client experience, retention, and results. When those are strong, the right trends will naturally fit into your business rather than distract from it.

Before adding the next “big thing,” write down one way you could improve your client experience today. Small, meaningful improvements will consistently outperform the latest fad.

Sometimes saying no to the noise is exactly what keeps your business strong.

✅ Want a Strategy That Feels Like You Again?

Let’s ditch the chaos and build something aligned, focused, and human. One strategy session could save you 10+ hours of spinning your wheels.

👉 Book Your On-Brand Strategy Session

Until next month—here’s to marketing that makes sense.

Martiene x
On Brand Marketing